Is AI dumbing down our marketing instincts and outsourcing our intellect?
Feeling the need for a common-sense guide to the latest marketing trends?
Earlier this year it was said that ‘marketing has transformed more in the past three years than over the past fifty’ so the need for a greater understanding, awareness, and guidance on the latest developments from a technical and human perspective has never been more important.
With that in mind I got my thinking cap on, pushed the boat out and published ‘A common-sense guide to the latest business-to-business marketing trends’ aimed at smaller professional services providers and marketing decision-makers.

Jon Hepburn (FCIM), founder of The Fedora Consultancy
It’s had a great reaction and I’m now making it available here on the Fedora website.
Authenticity, insight, and the importance of the human element are at the heart of the guide which identifies and gives insights on the latest business-to-business (b2b) marketing thinking.
I’ve also shared some of my own views and experiences on the findings, with explanations and real-life examples that ‘join the dots’ between the topics to provide what I hope is a more rounded understanding.
To compile it I reviewed over forty marketing reports and other sources to identify the key topics which include Artificial Intelligence (of course…), influencer marketing, ethical marketing and online b2b communities. I also explain why video content is still ‘king’, the evolution of email marketing and why businesses should invest more in sales.
I feel that we need an understanding of developments but should not feel pressured into using them. I think it somewhat ironic that we’re relying increasingly on AI to help us better understand ourselves as human beings, customers and clients.
Click here to download your copy of the guide.