by Jon Hepburn | May 20, 2021 | News
For business-to-business marketing, technology doesn’t have all the answers This article is an extract from Jon Hepburn’s new webinar ‘8 common-sense strategies to boost your business-to-business marketing’ kindly being hosted by Shropshire Chamber of Commerce....
by Jon Hepburn | Jan 19, 2021 | News
Strategic marketing planning can shine a light on your business – selling new products in a new market sector Developing your marketing plan strategy options with the Ansoff matrix – ‘diversification’. In this series of articles, I take a look at an easy-to-use...
by Jon Hepburn | Dec 8, 2020 | News
Launching a new product to an existing market – there’s more to marketing planning than blue sky thinking In this series of articles, I take a look at an easy-to-use strategic marketing planning tool. Known as the Ansoff Matrix, the enduring popularity of it is...
by Jon Hepburn | Dec 1, 2020 | News
Supermarkets, marketing funnels and buying cars you haven’t even sat in – get busy with your marketing planning In this series of articles, I take a look at an easy-to-use strategic marketing planning tool. Known as the Ansoff Matrix, the enduring popularity of...
by Jon Hepburn | Nov 17, 2020 | News
Developing Your Marketing Plan Strategy Options With the Ansoff Matrix – ‘Market Penetration’ Practical marketing planning to help you maximise your marketing budget In this series of articles, I take a look at an easy-to-use strategic marketing planning tool. Known...
by Jon Hepburn | Nov 10, 2020 | News
The Ansoff Matrix – a strategic marketing planning tool that can help your business avoid a wrong turn What actually is the Ansoff matrix – and why should I use it for my marketing plan? In this series of articles, I take a look at an easy-to-use strategic...
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