by Jon Hepburn | Oct 7, 2024 | News
Is AI dumbing down our marketing instincts and outsourcing our intellect? Feeling the need for a common-sense guide to the latest marketing trends? Earlier this year it was said that ‘marketing has transformed more in the past three years than over the past fifty’ so...
by Jon Hepburn | May 20, 2021 | News
For business-to-business marketing, technology doesn’t have all the answers This article is an extract from Jon Hepburn’s new webinar ‘8 common-sense strategies to boost your business-to-business marketing’ kindly being hosted by Shropshire Chamber of Commerce....
by Jon Hepburn | Jan 19, 2021 | News
Strategic marketing planning can shine a light on your business – selling new products in a new market sector Developing your marketing plan strategy options with the Ansoff matrix – ‘diversification’. In this series of articles, I take a look at an easy-to-use...
by Jon Hepburn | Dec 8, 2020 | News
Launching a new product to an existing market – there’s more to marketing planning than blue sky thinking In this series of articles, I take a look at an easy-to-use strategic marketing planning tool. Known as the Ansoff Matrix, the enduring popularity of it is...
by Jon Hepburn | Dec 1, 2020 | News
Supermarkets, marketing funnels and buying cars you haven’t even sat in – get busy with your marketing planning In this series of articles, I take a look at an easy-to-use strategic marketing planning tool. Known as the Ansoff Matrix, the enduring popularity of...
by Jon Hepburn | Nov 17, 2020 | News
Developing Your Marketing Plan Strategy Options With the Ansoff Matrix – ‘Market Penetration’ Practical marketing planning to help you maximise your marketing budget In this series of articles, I take a look at an easy-to-use strategic marketing planning tool. Known...
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