07721 402700

Blog

Taking Your Brand Personally – What’s Your Story?

Taking Your Brand Personally – What’s Your Story?

In today’s digital age, where everything is so accessible and interconnected, your personal brand can often be the most valuable asset you have. With that in mind, I would encourage you to think about what makes you stand out – whether it’s your passion, your skills, or even the quirky details that make your story unique. Here’s mine…

Five of the latest video content trends for B2B marketers in 2025

Five of the latest video content trends for B2B marketers in 2025

Video content is still having a big impact on how a business communicates with its audiences. The challenge is how stay ‘ahead of the curve’ in order to engage with them and hold their attention. In this article I’ve taken a look at some of the latest trends in video content for B2B marketers – read on see if any of these are ones that you would like to use.

Email marketing update: Are you still sending one email newsletter a month?

Email marketing update: Are you still sending one email newsletter a month?

Digital Marketing is always evolving, and as it does, it becomes increasingly centred around data and AI. This is true for Paid Search, Paid Social and even Organic Social Media, as AI helps us to create content that algorithms find placements for. With Google this can be seen in the revolution of ‘Performance Max’ campaigns, whereas for social media you see the impact of algorithms in viral Instagram reels and ‘for you’ feeds on TikTok. Change can be scary, but adapting to it can be incredibly beneficial for your business. So how come you are still sending one static email to all of your newsletter subscribers?

In business-to-business marketing, emotion trumps technology

In business-to-business marketing, emotion trumps technology

For business-to-business marketing, technology doesn’t have all the answers This article is an extract from Jon Hepburn's new webinar ‘8 common-sense strategies to boost your business-to-business marketing’ kindly being hosted by Shropshire Chamber of Commerce.  In...