Blog

In today’s digital age, where everything is so accessible and interconnected, your personal brand can often be the most valuable asset you have. With that in mind, I would encourage you to think about what makes you stand out – whether it’s your passion, your skills, or even the quirky details that make your story unique. Here’s mine…

Video content is still having a big impact on how a business communicates with its audiences. The challenge is how stay ‘ahead of the curve’ in order to engage with them and hold their attention. In this article I’ve taken a look at some of the latest trends in video content for B2B marketers – read on see if any of these are ones that you would like to use.

Digital Marketing is always evolving, and as it does, it becomes increasingly centred around data and AI. This is true for Paid Search, Paid Social and even Organic Social Media, as AI helps us to create content that algorithms find placements for. With Google this can be seen in the revolution of ‘Performance Max’ campaigns, whereas for social media you see the impact of algorithms in viral Instagram reels and ‘for you’ feeds on TikTok. Change can be scary, but adapting to it can be incredibly beneficial for your business. So how come you are still sending one static email to all of your newsletter subscribers?

Earlier this year it was said that ‘marketing has transformed more in the past three years than over the past fifty’ so the need for a greater understanding, awareness and guidance on the latest developments from a technical and human perspective has never been more important.

For business-to-business marketing, technology doesn’t have all the answers This article is an extract from Jon Hepburn's new webinar ‘8 common-sense strategies to boost your business-to-business marketing’ kindly being hosted by Shropshire Chamber of Commerce.  In...

Diversification is all about launching a new product to a new market.This can be achieved through organic growth, joint ventures & mergers.

There are a number of options when launching in an existing market. Including offering new products, product upgrades or modifications.

Supermarkets, marketing funnels and buying cars you haven’t even sat in. Marketing planning strategy options using the Ansoff matrix.

Strategy options with the Ansoff matrix. Practical marketing planning to help you maximise your marketing budget.