Blog
Is AI dumbing down our marketing instincts and outsourcing our intellect?
Earlier this year it was said that ‘marketing has transformed more in the past three years than over the past fifty’ so the need for a greater understanding, awareness and guidance on the latest developments from a technical and human perspective has never been more important.
In business-to-business marketing, emotion trumps technology
For business-to-business marketing, technology doesn’t have all the answers This article is an extract from Jon Hepburn's new webinar ‘8 common-sense strategies to boost your business-to-business marketing’ kindly being hosted by Shropshire Chamber of Commerce. In...
Strategic marketing planning can shine a light on your business – selling new products in a new market sector
Diversification is all about launching a new product to a new market.This can be achieved through organic growth, joint ventures & mergers.
Launching a new product to an existing market – there’s more to marketing planning than blue sky thinking
There are a number of options when launching in an existing market. Including offering new products, product upgrades or modifications.
Your 2021 marketing plan – getting to know your best prospects better.
Your 2021 marketing plan - getting to know your best prospects better For your 2021 marketing, try building better quality relationships with a smaller number of potential clients. Getting to know your best prospects better. This is not to the exclusion of new...
Supermarkets, marketing ‘funnels’ and buying cars you haven’t even sat in – get busy with your marketing planning
Supermarkets, marketing funnels and buying cars you haven’t even sat in. Marketing planning strategy options using the Ansoff matrix.
Good marketing planning can make all the difference – sell more to your existing customers
Strategy options with the Ansoff matrix. Practical marketing planning to help you maximise your marketing budget.
The Ansoff Matrix – a strategic marketing planning tool that can help your business avoid a wrong turn
The Ansoff Matrix - a strategic marketing planning tool that can help your business avoid a wrong turn What actually is the Ansoff matrix – and why should I use it for my marketing plan? In this series of articles, I take a look at an easy-to-use strategic marketing...
Straightforward marketing strategy options to get your business heading in the right direction
Getting started – In this series of articles, I take a look at an easy-to-use strategic marketing planning tool.
Getting Ready For GDPR. Part 3: B2B Email Marketing – What Might Actually Happen?
Business-to-business (B2B) direct marketing to many people is just email marketing; but what impact will the new General Data Protection Regulations (GDPR), effective from 25th May, have on your campaigns?