Passion to Profile
from The Fedora Consultancy
Show who you are
not just what you do
As a professional, you want to be seen as more than a job title. But how do you create a confident and clear profile that feels natural and genuinely represents you?
Problem Solved.
Passion to Profile (P2P) is a personal profile service developed by Jon Hepburn at The Fedora Consultancy to help thoughtful professionals present themselves with clarity, authenticity and confidence.
It is designed for people who want to be understood not just for what they do, but for who they are – at work, in life and at key moments of opportunity.
Your P2P profile is a professionally written, eye-catching and original piece that blends your experience, values, interests and personality into a short, engaging narrative.
It can be used to refresh your website biography, enhance your LinkedIn presence, support introductions and proposals – or just a more personal and accurate reflection of your professional self.
By capturing your voice and story, P2P helps you stand out in a way that feels natural and genuine. It can help build stronger working relationships, give others a reason to remember you and encourage the kind of conversations that lead to fresh connections and opportunities – both online and face to face.
- It’s written in your voice – first-person, human, warm
- It follows a straightforward, in-depth process – and a proper conversation
- It brings together your experience, values, working style and goals
- It gives you options – from full profiles to LinkedIn summaries and talking points
- Professional service providers including consultants, specialists and advisors
- People changing career direction or stepping up online
- Thoughtful professionals who hate showing off
- Professionals who rarely talk about themselves but now want to share a bit more
- A bespoke profile suite – typically including:
- ✅ a full profile
- ✅ LinkedIn summary
- ✅ usage suggestions and optional talking points or wording for events posts or proposals
What participants said about their P2P profile
Here’s what some of the first people to experience P2P had to say
It was reflective, thought-provoking – and just the right tone.
It helped me put words to something I’ve struggled to say for years.
It felt like me – but better worded than I could have managed.
It’s a good summary of what I’ve done – and who I am. That’s rare.
I liked that it wasn’t ‘marketing speak’ – it felt like someone had actually listened.
It doesn’t feel natural talking about myself but the discussion helped me get across what I wanted to say.
It’s been a helpful process in terms of my own thinking – not just what others might read.
I’m not one for shouting about myself, but this gave me a way to quietly explain what I do.
You made something readable out of my ramblings – and it actually sounds like me.
I didn’t think I had a story – turns out I do.
It made me stop and think about who I am and what I’ve actually done.
Passion to Profile Case Studies
Take a look at how Passion to Profile helped Chris, Pippa and Andy.
P2P is currently available by invitation only.
P2P will launch soon. To find out more please email jon@fedoraconsultancy.co.uk or call 07721 402700.
The Fedora Consultancy, 28 Fothergill Way, Wem, Shrewsbury, SY4 5NX
T: 07721 402700