by Jon | Feb 26, 2018 | News
Business-to-business (B2B) direct marketing to many people is just email marketing; but what impact will the new General Data Protection Regulations (GDPR), effective from 25th May, have on your campaigns? This article is part one of three providing observations and...
by Jon Hepburn | Sep 6, 2016 | News
Law firm reputation-based marketing Every law firm should be active about this. You don’t need a huge budget but you may need to change a few attitudes and devote some time to it. But there are a few points to consider for law firm reputation-based marketing....
by Helena Hepburn | Jul 26, 2016 | News
Law firm client feedback – planning for success You might want to consider this topic as if your firm is an upmarket hotel. One where the attention to detail and awareness of the service experience is a top priority. Successful law firm client feedback...
by Jon Hepburn | Jul 1, 2016 | News
Get More Business From Your Existing Clients How Law Firms Can Get More Business From Existing Clients. As an existing provider of legal services, you have an advantage over any new competition. That is, a bank of clients who already know you and are doing...
by Jon Hepburn | Jun 24, 2016 | News
Food for thought for those involved in planning their law firm strategies… Tony Williams keynote presentation ‘Lawyers in a Changing World’ at the recent 2016 Modern Law Conference covered a lot of ground – the survival of law firms in a rapidly changing...
by Jon | May 17, 2016 | News
Understanding the process of building a relationship from prospects, through to them becoming clients and, ultimately, advocates for your law firm – is key to success. A client relationship goes through a number of stages, with each stage needing a different...
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