by Jon Hepburn | Aug 29, 2025 | News
My Honda GB350S in the Tanat Valley, mid Wales – a reminder that the best rides are about experience, not just technology. This is the second in my short series looking at how data, technology and business thinking have made some of the things we love slicker… but...
by Jon Hepburn | Aug 19, 2025 | News
This is part one of a short series exploring whether technology and efficiency – in football, in motoring, even in music – have come at the cost of authenticity. Because in the end, authenticity matters more than control. That’s as true for the clubs we...
by Jon Hepburn | Jun 26, 2025 | News
Supermarkets aren’t usually in the habit of reporting sales drops without a fight, but that’s what’s been happening recently. Reports suggest that some people are buying less food, linked to a shift in health behaviour and medical treatment. It’s not the kind of story...
by Jon Hepburn | May 22, 2025 | News
Marketing often rewards those who act quickly and try new things. But there’s a difference between thoughtful progress and jumping on every passing trend. Saying no can sometimes be the most strategic move. The appeal of the new There’s no shortage of trends promising...
by Jon Hepburn | Apr 22, 2025 | News
Marketing nowadays seems so much just about technology, but human imagination and creativity are vital for the development of strategy and answering the question ‘Why are we doing this?’. With that in mind, in recent weeks I’ve found myself returning to another...
by Jon Hepburn | Mar 25, 2025 | News
Once we reach a certain age many of us have some fairly fixed views on many things – Politics, people and places are just three beginning with ‘P’ – but will likely include our music choices. If ever there was a music genre that’s ‘Marmite’, then Country...
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