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Jon’s 2025 marketing wrap

Jon’s 2025 marketing wrap

As this year draws to a close, I have taken a quick look back at the ideas, questions and conversations that came up most often across my newsletters, client work, blogs and LinkedIn posts. Think of it as a lighter version of a Spotify wrap, but for the things that...
When being nice replaced being useful

When being nice replaced being useful

We all want to be seen as kind and socially aware. But have these qualities become part of a ‘performance’?   The business world now applauds not just good work but visible goodness – the kind that photographs well and gathers likes. It’s not that...
The race to ‘bang average’

The race to ‘bang average’

Somewhere along the line, progress started to polish the life out of things. From football’s data obsession to cars that drive themselves and music that never skips a beat, everything now seems smoother, faster and strangely less alive. Is there a growing ‘slide...