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Your 2021 marketing plan – getting to know your best prospects better.
Your 2021 marketing plan - getting to know your best prospects better For your 2021 marketing, try building better quality relationships with a smaller number of potential clients. Getting to know your best prospects better. This is not to the exclusion of new...
Supermarkets, marketing ‘funnels’ and buying cars you haven’t even sat in – get busy with your marketing planning
Supermarkets, marketing funnels and buying cars you haven’t even sat in. Marketing planning strategy options using the Ansoff matrix.
Good marketing planning can make all the difference – sell more to your existing customers
Strategy options with the Ansoff matrix. Practical marketing planning to help you maximise your marketing budget.
The Ansoff Matrix – a strategic marketing planning tool that can help your business avoid a wrong turn
The Ansoff Matrix - a strategic marketing planning tool that can help your business avoid a wrong turn What actually is the Ansoff matrix – and why should I use it for my marketing plan? In this series of articles, I take a look at an easy-to-use strategic marketing...
Straightforward marketing strategy options to get your business heading in the right direction
Getting started – In this series of articles, I take a look at an easy-to-use strategic marketing planning tool.
Getting Ready For GDPR. Part 3: B2B Email Marketing – What Might Actually Happen?
Business-to-business (B2B) direct marketing to many people is just email marketing; but what impact will the new General Data Protection Regulations (GDPR), effective from 25th May, have on your campaigns?
Getting Ready For GDPR. Part 2: Compliance & B2B Email Marketing ‘Food For Thought’
Business-to-business (B2B) direct marketing to many people is just email marketing; but what impact will the new General Data Protection Regulations (GDPR), effective from 25th May, have on your campaigns?
Getting Ready For GDPR – Part 1: Consent, Legitimate Interest and B2B Email Marketing
Business-to-business (B2B) direct marketing to many people is just email marketing; but what impact will the new General Data Protection Regulations (GDPR), effective from 25th May, have on your campaigns?
Law firm reputation-based marketing – the basics
Law firm reputation-based marketing Every law firm should be active about this. You don’t need a huge budget but you may need to change a few attitudes and devote some time to it. But there are a few points to consider for law firm reputation-based marketing....
Law firm client feedback – plan for success
Law firm client feedback - planning for success You might want to consider this topic as if your firm is an upmarket hotel. One where the attention to detail and awareness of the service experience is a top priority. Successful law firm client feedback programmes are...