by Jon Hepburn | May 20, 2021 | News
For business-to-business marketing, technology doesn’t have all the answers This article is an extract from Jon Hepburn’s new webinar ‘8 common-sense strategies to boost your business-to-business marketing’ kindly being hosted by Shropshire Chamber of Commerce....
by Jon Hepburn | Jan 19, 2021 | News
Strategic marketing planning can shine a light on your business – selling new products in a new market sector Developing your marketing plan strategy options with the Ansoff matrix – ‘diversification’. In this series of articles, I take a look at an easy-to-use...
by Jon Hepburn | Dec 8, 2020 | News
Launching a new product to an existing market – there’s more to marketing planning than blue sky thinking In this series of articles, I take a look at an easy-to-use strategic marketing planning tool. Known as the Ansoff Matrix, the enduring popularity of it is...
by Jon Hepburn | Dec 3, 2020 | Uncategorized
Your 2021 marketing plan – getting to know your best prospects better For your 2021 marketing, try building better quality relationships with a smaller number of potential clients. Getting to know your best prospects better. This is not to the exclusion of new...
by Jon Hepburn | Dec 1, 2020 | News
Supermarkets, marketing funnels and buying cars you haven’t even sat in – get busy with your marketing planning In this series of articles, I take a look at an easy-to-use strategic marketing planning tool. Known as the Ansoff Matrix, the enduring popularity of...
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