by Jon Hepburn | Nov 10, 2020 | News
The Ansoff Matrix – a strategic marketing planning tool that can help your business avoid a wrong turn What actually is the Ansoff matrix – and why should I use it for my marketing plan? In this series of articles, I take a look at an easy-to-use strategic...
by Jon Hepburn | Nov 10, 2020 | News
Straightforward marketing strategy options to get your business heading in the right direction Getting started – develop your business strategy with an easy-to-use marketing planning tool. In this series of articles, I take a look at an easy-to-use strategic...
by Jon | Mar 12, 2018 | News
Business-to-business (B2B) direct marketing to many people is just email marketing; but what impact will the new General Data Protection Regulations (GDPR), effective from 25th May, have on your campaigns? This article is the third of three providing observations and...
by Jon | Mar 6, 2018 | News
Business-to-business (B2B) direct marketing to many people is just email marketing; but what impact will the new General Data Protection Regulations (GDPR), effective from 25th May, have on your campaigns? This article the second of three and provides observations and...
by Jon | Feb 26, 2018 | News
Business-to-business (B2B) direct marketing to many people is just email marketing; but what impact will the new General Data Protection Regulations (GDPR), effective from 25th May, have on your campaigns? This article is part one of three providing observations and...
by Jon Hepburn | Sep 6, 2016 | News
Law firm reputation-based marketing Every law firm should be active about this. You don’t need a huge budget but you may need to change a few attitudes and devote some time to it. But there are a few points to consider for law firm reputation-based marketing....
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