by Jon Hepburn | May 22, 2025 | News
Marketing often rewards those who act quickly and try new things. But there’s a difference between thoughtful progress and jumping on every passing trend. Saying no can sometimes be the most strategic move. The appeal of the new There’s no shortage of trends promising...
by Jon Hepburn | Apr 22, 2025 | News
Marketing nowadays seems so much just about technology, but human imagination and creativity are vital for the development of strategy and answering the question ‘Why are we doing this?’. With that in mind, in recent weeks I’ve found myself returning to another...
by Jon Hepburn | Mar 25, 2025 | News
Once we reach a certain age many of us have some fairly fixed views on many things – Politics, people and places are just three beginning with ‘P’ – but will likely include our music choices. If ever there was a music genre that’s ‘Marmite’, then Country...
by Jon Hepburn | Feb 7, 2025 | News
Sustainability, social responsibility and content creation are big news in the ‘ever-evolving marketing landscape’ – to use some AI phraseology. This 2½ minute blog summarises how businesses can humanise their brand through high-quality content, embracing social...
by Jon Hepburn | Jan 27, 2025 | News
Martin Evans from Tandem Comms shows how engaging with your audience how to make a success of using AI in presentations I’ve got a really important presentation ahead! I want to nail it. I want to grab attention with a winning story. I...
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