How can embracing both AI and personal engagement help your business stand out in 2025? The next 2.5 minutes may help. I’d suggest that technology and human intuition must work hand in hand. This blog post gives a quick overview of the role of AI, aligning sales with your marketing strategy and optimising your processes to enhance your customer’s experience.
AI Marketing
AI is best used collaboratively; combine the human skills of creativity and strategic thinking with AI’s ability to ‘crunch’ huge amounts of data for a better understanding of your customers.
Harnessing the power of AI with the reach of social media can also improve online campaigns and automate repetitive tasks that previously might have taken a whole lot longer.
It would seem our appetite for AI is ‘apparently insatiable’. Its ability to challenge how we as humans create economic value in the work that we do is probably only just beginning to be understood. Two questions come to mind – How will we stand out to our prospective customers? How will we show our authenticity?
The other day I read a comment on the BBC website saying an article was “Obviously written by AI – atrocious writing and so many spelling mistakes.” I suggest it’s the other way round – actual perfection stands out as not human. Is this the ultimate case of mistaken identity?
Process
This is a key element for AI and human-centric marketing. With customer experience and user experience (CX/UX) it’s about how people like to do business with service providers and how they want to engage with brands and companies. Can your service offering be so good as to prevent clients moving to another service provider? Will your processes make life so easy for them that it simply isn’t worth the effort to look elsewhere?
Sales
Is your marketing strategy closely aligned with your sales function? Account-Based Marketing (ABM) ‘v2.0’ takes a data-driven approach to collaborations between sales and marketing.
The appeal of AI-driven interactions is logical, but there is a growing feeling of disconnect in terms of quantity versus quality. It’s not all about logic, so could we see a return to genuine human interaction?
Businesses that prioritise nurturing of in-person and one-to-one interactions with customers tend to see greater success. However, a genuine and appropriate approach is called for, with restraint and respect for privacy when seeking to offer and deliver what is now referred to as a ‘hyper personalised’ experience.