Author Archives: Jon Hepburn - Marketing Consultant

How do you grow your law practice? 3 hour CPD seminar 25th May

Fedora is a founder member of CoreLegal – the one stop legal support services shop for solicitors.

CoreLegal has brought together three leading speakers in their field to stage a half-day (3 hour CPD) seminar in London for law firms. The event is to discuss the highly topical question of ‘How To Grow Your Practice – By Organic Growth, Merger Or Acquisition?’… (more…)

Article Categories: Business Development, Marketing for Law Firms, Marketing Techniques, Marketing Tips
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Law firms – is your client database Outcomes-focused? Here is a practical solution with commercial benefits

Maintaining contact with your existing clients is an excellent potential source of revenue, but also a great way to show compliance with the SRA’s Outcomes-focused regulation.  Principle 5 states specifically the need to “provide a proper standard of service to your clients” and to evidence that you have achieved the Outcomes required in Chapter 1 of the Code of Conduct.

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Article Categories: Business Development, Marketing for Law Firms, Marketing Techniques
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Short telephone survey request to solicitors about external legal information providers


Does your law firm use external legal information such as Jordans, LexisNexis, Lawtel, Sweet and Maxwell, Westlaw or others?

IRN Research, our partner research agency, is looking for participants to take part in a short confidential survey about their use of, and spending on, legal information services. The survey will only take a few minutes to complete and all responses will be treated in the strictest confidence.  (more…)

Article Categories: Marketing research
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Reviewing the role of the comparison site for law firms

This article is presented on behalf of Legallybetter.com – the interactive solicitor directory and client feedback service co-founded by the Fedora Consultancy.

In many industry sectors, comparison and review websites are one of the main channels through which a business can connect with its customers. Who hasn’t checked out reviews of a film, book or washing machine before typing in our card details and proceeding to the checkout? (more…)

Article Categories: Comparison and review sites, Customer feedback, Marketing for Law Firms, Professional opinion
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Special offer – Fedora E-Newsletter Creative Package

Details of our New Year special offer – 10% off the Fedora e-newsletter creative package for new orders taken before Feb 28th 2012. Fedora’s e-newsletter are attractively designed, highly effective and we have a number of satisfied clients using this service. (more…)

Article Categories: Business Development, e-Newsletters, Marketing Techniques
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