Marketing project management
At Fedora, we believe in an integrated approach to marketing. We can co-ordinate and manage a range of marketing initiatives – from long-term campaigns to one-off projects. We work with you to ensure that your activities complement each other and support your overall business goals and can either act as your ‘outsourced marketing department’ or alongside your existing marketing resource.
With one main point of contact for your project, we provide an efficient, cost-effective way of making your marketing investment work for you. Contact Fedora for help with:
- Strategic Marketing Planning
- Promotional & Business Development Campaigns
- Copywriting, Content & Design
- Online marketing
- Client Feedback Services
Strategic marketing planning
We look at the bigger picture and help you plan an integrated marketing strategy.
Where are you now? Where would you like to be? How can you get there?
Addressing these questions will help to identify and define key issues and priorities for your organisation. From this base, you can direct your marketing effort to focus on activities that will help your firm succeed.
Fedora can work with you to develop a strategic marketing plan that truly supports your business goals. This includes preparing Lexcel-compliant plans for law firms. In addition to our ongoing strategic consultancy, our strategy projects include:
- Overall Marketing Audit – an impartial, dedicated audit of your business, avoiding the bias that may occur from a purely ‘in-house’ evaluation. The marketing audit develops clarity about your firm’s current situation, its future direction and the role that marketing will play. Includes:
- An initial review of your firm’s current activities, services offered and existing customers/clients
- Identification of opportunities and threats to take into account when developing a marketing plan
- Analysis of competitors and environmental changes that may affect your marketing strategy
Promotional & business development campaigns
Raise your profile and target the clients and customers you want to do business with.
Any promotional or business development campaign requires meticulous organisation, professionalism and attention to detail. We also think it should be done with flair. With experience of organising events ranging from hospitality and seminars to workshops, roadshows and exhibitions, Fedora can help make your project and campaigns a success.
Copywriting, Content & Design
Words and imagery with impact.
In a 24/7 world where everyone is bombarded with information and opinion, well-written copy can get you noticed. We have many years’ experience producing targeted copy that will bring a fresh approach to your communications, providing a consistent tone of voice to reflect your corporate values.
We can provide copy for a variety of target audiences, subject areas and media – including the following:
Business development – sales letters, advertising copy, brochures and leaflets
Communications tools – press releases, newsletters, updates and fact sheets
Website content – from page copy to news articles and blog posts
In-depth professional opinion pieces and client case studies
Words and pictures often go hand in hand. That’s why, when a project requires visual impact, we work closely with design professionals to make sure that we are collectively in tune with the brief. By working together, we aim to establish a balanced partnership of copy and design to produce professional materials that reflect your messaging and tone of voice, and resonate with the audiences you are trying to reach.
Online marketing expertise
Boost your online presence. From website development to online marketing and engaging webinar content, we can help.
We think of a website as a hub for online communications, where blogs, social media channels, video and e-newsletters all work together to help you create a dialogue with the outside world. It should be helpful, easy to navigate and reflect your brand values. It is also your ‘shop window’ onto the virtual High Street, able to entice people to find out more about you and engage with you, rather than pass you by.
Whether you need a new website, a revamp to freshen things up or want better results from your site, Fedora can help. We will work closely with the web developer (yours or ours) to make sure your brief is understood. We can provide content, creative and project management services and work with digital and online marketing specialists to make sure your website is working hard for your business.
Some professional services firms only pay lip service to client feedback; they give little time or thought to understand what their clients really think about them.
In our experience clients are happy to tell a third party views they won’t tell their supplier directly. A robust client satisfaction survey can help a firm identify any client issues and concerns, which can then be acted on.
Plus, you can find out why they choose you over others and also identify areas where there is an opportunity for them to put more business your way, and what would make them more (or less) likely to recommend you to others. Results from client surveys can help to:
- Improve fee income
- Improve client relations and retention
- Lower costs
- Improve a firm’s reputation.
Client insight pilot research
You can test this services out by choosing 10 of your clients and we will get their feedback on your service through an independent telephone interview. Full results from the interviews and a short results report will be provided to you.
How much? The price for a survey using a standard interview template starts at £675 (plus VAT). But we can also set up bespoke feedback surveys which the questions tailored to your specific requirements.
Our research partner, IRN Research, is an established market research agency and is governed by the Market Research Society Code of Conduct and registered under the Data Protection Act.
The unsung hero of marketing. In consumer markets, investment in research is a well-established discipline and an integral part of any effective new product development process. Customer or client feedback is a most valuable commodity and will help increase your marketing effectiveness. Their likes and dislikes, the best time to contact them, their authority and influence are some of the keys to knowing them ‘one-to-one.’
- Research into your competitors is also vital as it helps you benchmark your organisation within the industry it operates in. And of course, looking at what’s going on in the marketplace (both generally and locally) can help you make sure you keep your finger on the pulse.
- Research can help you make more informed decisions about the strategic direction of your business. When embarking on research, you need a combination of opinion-based (qualitative) and statistical (quantitative) research techniques.
If you'd like to explore how we can work together and a free initial consultation
The Fedora Consultancy, Unit 4 Maypole Court, 2 High Street, Wem, Shropshire, SY4 5AA
T: 01743 366288