Fedora specialises in marketing for smaller law firms
The legal services market will change radically with the implementation of the Legal Services Act 2007 in October. This will see the introduction of Alternative Business Structures creating new types of law firm by permitting ownership of law firms by a wide range of business types.
For existing providers of legal services are two major challenges – new competition (in certain commoditisable areas of law such as conveyancing, accident claims etc) and a new regulatory framework.
The new competition will create new distribution channels for legal services utilising their retail premises, providing online legal services etc. The AA, Co-op, Halifax and DAS have already started to market their new services.
We will see high street law firms merging or partnering with other professional services businesses (e.g. estate agents, accountants etc) to create one-stop shops for professional services as well as alliances between existing providers and ‘high street brands’.
Given the above situation a planned approach to marketing and your communications strategy is the key. Not just saying ‘we need an advert, deadline yesterday’ but effectively using the internet and online networking tools to greatly enhance the presence of your firm in your target markets, as well as your firm’s reputation.
The brand ‘solicitor’ is still a valuable one – the implied trust and relationship that develops between a client and their legal advisor should be a great source of competitive advantage.
Information especially for law firms
Our information centre has fact sheets, insights and tips for best practice on a variety of marketing activities. We hope they give you some thoughts on how an investment in marketing can help your firm to stay competitive, no matter how the market changes.
Please provide your name, firm name and email address below (all these are required), select the datasheets you would like to receive by email (PDF format), and click the ‘send’ button.
Founder Jon Hepburn is a member of the Chartered Institute of Marketing and a Chartered Marketer with over 20 years experience.
Jon has given presentations at conferences for leading training firms in the legal services sector, including Central Law Training has had articles published in Solicitors Journal, Solo Magazine He comments regularly on blogs, LinkedIn etc on legal marketing matters
Testimonials from law firm clients
“We have used Fedora for 4 years now and are very happy with the range of promotional campaigns Jon has arranged.”
Glyn Adams, Partner, GWCA Solicitors
“We should like to pay tribute to Jon Hepburn and The Fedora Consultancy for the stimulating and co- operative work carried out for us.”
Michael Brough, Michael Brough and Cohen Solicitors.
