Reviewing the role of the comparison site for law firms

This article is presented on behalf of Legallybetter.com – the interactive solicitor directory and client feedback service co-founded by the Fedora Consultancy.

In many industry sectors, comparison and review websites are one of the main channels through which a business can connect with its customers. Who hasn’t checked out reviews of a film, book or washing machine before typing in our card details and proceeding to the checkout? Continue reading

Article Categories: Comparison and review sites, Customer feedback, Marketing for Law Firms, Professional opinion
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Special offer – Fedora E-Newsletter Creative Package

Details of our New Year special offer – 10% off the Fedora e-newsletter creative package for new orders taken before Feb 28th 2012. Fedora’s e-newsletter are attractively designed, highly effective and we have a number of satisfied clients using this service. Continue reading

Article Categories: Business Development, e-Newsletters, Marketing Techniques
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Your blog and website – are you content with your content?

An investment in memorable and targeted content can hugely improve your website (including SEO) and be easily adapted for blog postings, specific articles and e-newsletters. It has never been more important or been better value, especially if outsourced to Fedora. Continue reading

Article Categories: Copywriting, Marketing Techniques
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Telemarketing; it’s good to talk – and great to listen

iam telemarketing – a Fedora associate – has launched a significant innovation in telemarketing. The service enables clients to track the progress of a b2b project in real time through access to iam’s web-based ‘phone line. Continue reading

Article Categories: Business Development, Marketing Techniques, Uncategorized
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Invest a little every month to keep your site working for you

The price of website development is dropping and the range of DIY website build options and associated technology is increasing. This is putting pressure on the role of traditional ‘custom built’ web developers but increasing the importance of SEO and the role of social media and content. Continue reading

Article Categories: website development
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