E-newsletters have certainly become extremely popular but here at Fedora we work hard to make them effective for clients, integrating the content with their website/blog and social media channels.
We particularly focus on bringing often dry, technical subject matter to life and ensuring the messages accurately reflect the corporate culture, values and ‘tone of voice’ of our clients.
See below three recent examples of e-newsletters produced for local clients. They can play a major role in driving traffic to your website, blog or social media channels. Also see our special offer on the Fedora E-newsletter creative package.
Triangle HR Ltd, Shrewsbury, Shropshire
For Justine at Triangle HR we utilised existing corporate identity elements to develop a well received monthly e-newsletter. Triangle HR is a leading Shropshire-based HR consultancy. Fedora looks after all of their online marketing activity. We prepare the news and event content in conjunction with them, add it to the blog on their website, then design and send an e-newsletter on their behalf.
Email Jon Hepburn for examples of e-news prepared for Triangle HR that have achieved consistently high open rates and click-thrus.
TaxAssist Accountants, Shrewsbury, Shropshire
For Nigel at TaxAssist Shrewsbury we’ve developed the layout you see here, compiled the copy and send it out to a local client and contact list. The campaign provides a low cost way of staying in contact with their existing client base. We’ve achieved over 30% open rate and increase in click thru’s to Nigel’s blog.
The Old Rectory Hotel, Wem, N. Shropshire
Lastly there’s an example of a quarterly e-news sent to previous guests on behalf of The Old Rectory Hotel which again has a very positive effect on web traffic and bookings for events and accommodation. ‘Open rates’ and ‘click-thru’s’ have remained consistently high for this ongoing campaign.
This is a service we provide for a number of clients and many have found it to be particularly effective in driving traffic to their websites.
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