Category Archives: Marketing Techniques

Making plans for 2012? How about an e-newsletter?

Posted on January 4, 2012 by Jon Hepburn - Marketing Consultant

E-newsletters have certainly become extremely popular but here at Fedora we work hard to make them effective for clients, integrating the content with their website/blog and social media channels.

We particularly focus on bringing often dry, technical subject matter to life and ensuring the messages accurately reflect the corporate culture, values and ‘tone of voice’ of our clients. (more…)

Article Categories: Business Development, e-Newsletters, Marketing Techniques
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E-newsletters: ‘Raise the bar and ditch the junk’ Part 3

Posted on October 3, 2011 by Jon Hepburn - Marketing Consultant

In part two we looked at the issues of getting people to ‘opt in’ or ‘opt out’. In part three shown here we look at choosing an e-mail system.

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Article Categories: e-Newsletters, Marketing Techniques
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E-newsletters: ‘Raise the bar and ditch the junk’ Part 2

Posted on October 3, 2011 by Jon Hepburn - Marketing Consultant

In part one of our guide to e-newsletter best practice we looked at data quality and preparing the groundwork to make sure your message is targeted and more likely to avoid the delete button.  In part two we look at the issues of getting people to opt in or out.

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Article Categories: e-Newsletters, Marketing Techniques
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Advertising – 9 tips for an effective campaign

Posted on July 22, 2011 by Jon Hepburn - Marketing Consultant

Advertising – very much at the visible end of the marketing spectrum but often done badly, expensively and without proper consideration of what a firm is trying to achieve in the long-term. Read on to find out how to avoid the pitfalls.

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Article Categories: Advertising, Marketing Techniques, Marketing Tips
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E-newsletters: ‘Raise the bar and ditch the junk’ – Part 1

Posted on July 21, 2011 by Jon Hepburn - Marketing Consultant

Business-to-business, e-newsletters have become the ubiquitous communication channel. Quick and easy to create, they are a cost-effective and speedy way of reaching customers, clients and prospects.

Targeted, measurable and able to drive traffic to your website, an e-mail newsletter can underpin and support company goals and objectives, enabling the sender to share a professional opinion, impart knowledge or rapidly broadcast sales messages in whatever priority they see fit. As long as it avoids being relegated to junk via the DELETE button.


Do it properly or don’t do it at all? Read on…

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Article Categories: e-Newsletters, Marketing Techniques, Marketing Tips
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