Category Archives: Marketing for Law Firms

‘Marketing Week’ looks at the legal services market

A recent article in Marketing Week looked at the issue of household brands such as the Co-op, The AA and Which? entering the legal services market. Below are some thoughts about the future landscape from marketing professionals and legal industry experts.

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Article Categories: Marketing for Law Firms, Professional opinion
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Getting client feedback, Acting on the results – Part 1 of 2

The  SRA’s new ‘Outcomes-focused’ regulations are just around the corner and client feedback measurement is an important part of regulatory compliance. This posting is quite straight forward but packed full of useful information – it does what it says in the title.

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Article Categories: Marketing for Law Firms, Marketing research, Marketing Tips
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Outsourcing for Smaller Law Firms: CoreLegal White Paper – Part 1

Fedora is a founder member of CoreLegal – the one stop legal support services shop for solicitors. We’ve just published a White Paper about ‘Outsourcing for Smaller Law Firms’

Outsourcing some or all of your non-legal activities and tasks sounds great in theory – it can save you money and allows you to focus on the thing you do best, i.e. being a good lawyer. But is it really that simple? Find out below in Part 1 of the CoreLegal White Paper (more…)

Article Categories: Marketing for Law Firms, Professional opinion
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Business Development for law firms – the foundations

Today’s posting is the first in a series of articles to help law firm’s build a strong, strategic foundation for their business development campaigns. (more…)

Article Categories: Business Development, Marketing for Law Firms
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Brands – six of the best

Specialized bicycles are right up there. I retain a strange affection/affliction for Citroens; adore Marmite (in spite of the Danish disapproval). Best value new brand is probably the new 20p ‘I’ newspaper from the Independent. Finally as a hat wearer, Locks & Co of St James’s is my posh choice.

PS I used to be loyal to Apple but think they’re turning into Microsoft.

That’s my story in brands –what’s yours?

Article Categories: e-Newsletters, Marketing for Law Firms, Marketing Tips
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