Category Archives: Marketing for Law Firms

Reviewing the role of the comparison site for law firms

Posted on February 20, 2012 by Jon Hepburn - Marketing Consultant

This article is presented on behalf of Legallybetter.com – the interactive solicitor directory and client feedback service co-founded by the Fedora Consultancy.

In many industry sectors, comparison and review websites are one of the main channels through which a business can connect with its customers. Who hasn’t checked out reviews of a film, book or washing machine before typing in our card details and proceeding to the checkout? (more…)

Article Categories: Comparison and review sites, Customer feedback, Marketing for Law Firms, Professional opinion
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CPD seminar for solicitors this month focuses on OFR

Posted on November 2, 2011 by Jon Hepburn - Marketing Consultant

Fedora is a founder member of CoreLegal – the one stop legal support services shop for solicitors.

CoreLegal have come together with two of the leading speakers in their field to stage a half-day CPD seminar in London on Monday 28th November. The seminar takes as its subject the highly topical question of ‘Outcomes Focused Regulation’ (OFR) (more…)

Article Categories: Marketing for Law Firms, Outcomes focused regulation, Professional opinion
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Effective Outsourcing: CoreLegal White Paper – Part 2

Posted on October 18, 2011 by Jon Hepburn - Marketing Consultant

Fedora is a founder member of CoreLegal – the one stop legal support services shop for solicitors. Below is the latest extract from the recently published White Paper about ‘Outsourcing for Smaller Law Firms’.

In part 2 we look at ‘Law Firm Outsourcing – The Story so Far’ and ‘Practical Tips for Effective Outsourcing’. It can save you money and allows you to focus on the thing you do best, i.e. being a good lawyer. But is it really that simple?

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Article Categories: Marketing for Law Firms, Professional opinion
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‘Marketing Week’ looks at the legal services market

Posted on September 23, 2011 by Jon Hepburn - Marketing Consultant

A recent article in Marketing Week looked at the issue of household brands such as the Co-op, The AA and Which? entering the legal services market. Below are some thoughts about the future landscape from marketing professionals and legal industry experts.

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Article Categories: Marketing for Law Firms, Professional opinion
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Getting client feedback, Acting on the results – Part 1 of 2

Posted on September 18, 2011 by Jon Hepburn - Marketing Consultant

The  SRA’s new ‘Outcomes-focused’ regulations are just around the corner and client feedback measurement is an important part of regulatory compliance. This posting is quite straight forward but packed full of useful information – it does what it says in the title.

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Article Categories: Marketing for Law Firms, Marketing research, Marketing Tips
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