Category Archives: e-Newsletters

Is this the ultimate in brand loyalty?

Posted on June 13, 2011 by Jon Hepburn - Marketing Consultant

You can get a huge choice of almost any product or service you care to name. Change your home, partner, get a divorce, but you can’t (seriously) change your football team. For those that seriously support their team (does just watching your team on TV count?), there is no escape. I want to know if this is the ultimate brand loyalty. It is for me, and this is why.

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Article Categories: e-Newsletters, Professional opinion
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Brands – six of the best

Posted on May 3, 2011 by Jon Hepburn - Marketing Consultant

Specialized bicycles are right up there. I retain a strange affection/affliction for Citroens; adore Marmite (in spite of the Danish disapproval). Best value new brand is probably the new 20p ‘I’ newspaper from the Independent. Finally as a hat wearer, Locks & Co of St James’s is my posh choice.

PS I used to be loyal to Apple but think they’re turning into Microsoft.

That’s my story in brands –what’s yours?

Article Categories: e-Newsletters, Marketing for Law Firms, Marketing Tips
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