The Fedora Consultancy is a Shropshire-based marketing consultancy providing a cost-effective approach to help client with their marketing and business development projects.
We work with clients either on one-off projects or on a retainer basis – whichever is most suited to your needs. In short acting as ‘your outsourced marketing department’, working closely with you to maximise your marketing investment.
We aim to get ‘under the skin’ of your business and develop a tailored plan that can be put into action effectively, quickly and within an agreed budget. Additionally we can provide assistance to any existing in-house marketing resource you may already have.
How we work with our clients
Fedora offers a free initial consultation session to ascertain the current situation and key issues affecting your firm.
Following this session Fedora provides recommendations on what to keep doing, what to stop doing and what to start doing. This will to help the firm market itself more effectively and efficiently. In short, we look at
- Where are you now?
- Where do you want to be?
- How can you get there?
- Which way is best?
Our philosophy is to be open and transparent with our clients so that you can clearly see how your investment in us is working for you. Inherent in that philosophy is our commitment to cutting through the mystique and jargon – often known as ‘marketing speak’ – and turning it into common sense, practical initiatives that make a real difference to your business.
Working with Fedora
Getting on with the job – the implementation and support for your marketing projects – is provided either on an individual project or retainer basis. ‘Out-sourced but integrated’ may best describe how we work with clients.
Our retainer service is particularly suitable for longer-term projects e.g. social media campaigns, redevelop the website. A dedicated resource such as this can get a lot done for clients in day or two a month and cover many of the projects you identify. Where outsourced to an associate (see below) Fedora would liaise closely with them to ensure the project proceeds efficiently and you are kept up to speed with developments.
Fedora also utilises a network of associates to advise clients on a range of other activities across the marketing spectrum – including telemarketing campaigns, market research, SEO, video production and public relations. These would be charged separately according to the project required.
We have considerable experience working either independently or with any in-house resources on a collaborative basis to help clients achieve their objectives.
Jon Hepburn
Founder Jon Hepburn is a Member of the Chartered Institute of Marketing and a Chartered Marketer with over 20 years experience.
Aside from marketing consultancy, Jon is also Managing Director of Legally Better Ltd, an independent UK solicitor comparison website – Legallybetter.com. The site is an independent site providing a quick and reliable way for both private individuals and companies/organisations to find good local solicitors.
Away from work Jon lives with his wife and son near Shrewsbury. When not working, Jon enjoys cycling around North Shropshire and riding his motorbike around Wales. Other than that, a good result for Brighton and Hove Albion, a pint of real ale at the local all make for a good weekend.
