100 second video – cross-selling services for smaller law firms

Jon Hepburn of The Fedora Consultancy talks at a CoreLegal solicitors London 2012 seminar: “How To Grow Your Practice” about business development for law firms. This clip (3 of 7) is about cross-selling services to existing clients.

Other steps in a business development campaign for the high street law firm included:

  • planning/identifying your priorities
  • an accurate client database
  • identifying opportunities to cross-sell
  • research/telemarketing
  • digital/social media
  • e-newsletters
  • client feedback and reputation maximisation

Jon is a founder member of CoreLegal, the one-stop services shop for solicitors, he can be contacted at jon@fedoraconsultancy.co.uk

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