Jon Hepburn of The Fedora Consultancy talks at a CoreLegal solicitors London 2012 seminar: “How To Grow Your Practice” about business development for law firms. This clip (3 of 7) is about cross-selling services to existing clients.
Other steps in a business development campaign for the high street law firm included:
- planning/identifying your priorities
- an accurate client database
- identifying opportunities to cross-sell
- digital/social media
- client feedback and reputation maximisation